Squarespace vs. Showit vs. Shopify: Which One is Best for Your Business?
An honest comparison to help you choose the right website platform—based on where you are in your business and how you actually want to work.
If you’ve been staring at your screen Googling “best website builder for coaches” or “easy website for therapists,” you’re probably overwhelmed by the options.
Squarespace. Showit. Wix. WordPress. Webflow. Ugh.
The truth? Most platforms can technically get the job done.
But not all of them are equally beginner-friendly, strategic, or aligned with how you want to run your business.
In this post, we’re breaking down the pros and cons of three of the most popular platforms for wellness entrepreneurs—Squarespace, Showit, and Wix—and giving our honest take on which is best for most coaches, therapists, and wellness pros just getting started.
🧘♀️ What Wellness Entrepreneurs Actually Need in a Website
Before we compare platforms, let’s get clear on what you actually need as a wellness entrepreneur.
Most of our clients are looking for a site that is:
Easy to update without needing a developer
Designed to book clients, not just look pretty
Beautiful, modern, and aligned with their vibe
SEO-friendly (because referrals aren’t enough)
Mobile-responsive and fast
Not outrageously expensive
If that’s you—keep those priorities in mind as we break it down.
🌿 Squarespace: Our Top Pick for Wellness Entrepreneurs
We’ll start with our favorite (no surprise here).
✅ Pros:
Beautiful templates out of the box
Mobile-friendly by default (every page automatically adapts)
All-in-one platform (hosting, domain, design, and email can all be managed in one place)
Built-in SEO tools like page titles, descriptions, and image alt text
Easy to update yourself—no coding required
Fast and secure—you don’t need to worry about plugins or backups
🚩 Cons:
Less flexible than Showit for super custom design (but that’s honestly a good thing for most beginners)
Limited design control if you’re really trying to push outside the box
Blogging interface is solid but not as robust as WordPress (again, usually not an issue unless you’re blogging full-time)
Best for:
Coaches, therapists, and wellness pros who want a modern, professional site that’s easy to maintain without tech overwhelm.
🎨 Showit: Beautiful But Tech-Heavy
Showit gets a lot of love from photographers and personal brands who want full creative control—and it can create stunning sites.
But here’s what most people don’t tell you:
Showit is kind of like Photoshop for websites.
✅ Pros:
Total design freedom—drag and drop anything anywhere
Great for very custom or artistic designs
Blog powered by WordPress, which is great for content-heavy sites
Built-in SEO options similar to Squarespace
🚩 Cons:
Steeper learning curve—especially if you’re not design-savvy
Can feel overwhelming for first-time website owners
You’re designing both desktop and mobile versions separately (double the work!)
Monthly cost is higher than Squarespace if you include WordPress hosting
Best for:
Design-savvy entrepreneurs who want full creative freedom and are comfortable learning new tech. (Not ideal for wellness pros just starting out.)
🧩 Wix: Flexible But Cluttered
Wix is often seen as a DIY-friendly option, but it can be a bit of a mixed bag—especially when it comes to long-term strategy.
✅ Pros:
Easy drag-and-drop interface
Lots of templates and built-in features
Flexible layouts and design tools
Affordable pricing
🚩 Cons:
Can feel cluttered and “template-y”—easy to make a site that looks amateurish
SEO tools are weaker and less intuitive
Editing experience can feel inconsistent or glitchy
Less intuitive mobile responsiveness than Squarespace
Best for:
Hobbyists, or small businesses that need a quick-and-dirty online presence—but not ideal for wellness businesses building trust and credibility.
✨ The Verdict: Go With the Platform That Supports Your Growth
If you’re just starting out in the wellness space and want a site that’s:
Strategic
Beautiful
Easy to manage
Built to grow with you
👉 Squarespace is the clear winner.
And that’s exactly why we’ve built The Wellness Site Shop exclusively on Squarespace. Our templates are:
Built for Squarespace 7.1 (the latest + most flexible version)
Designed specifically for wellness professionals
Mobile-optimized, SEO-friendly, and easy to update
Compatible with our Template Restyle Package if you want to get your site launched without doing it all yourself
🌿 You Don’t Need the Most Advanced Platform—Just the Right One
You don’t need the most complex builder or the fanciest tech to succeed online.
You just need a platform that works for you, your business, and your energy.
For most wellness entrepreneurs—especially those just getting started—Squarespace checks every box:
✅ Strategic
✅ Easy
✅ Beautiful
✅ No tech stress
Ready to Get Started on the Right Platform?
🌿 Browse Our Squarespace Templates – Designed to help you launch quickly and confidently
🌿 Let Us Set It Up For You – Our Template Restyle Package handles the hard parts so you don’t have to