The Must-Have Pages for a High-Converting Wellness Website
(And why five solid pages are more than enough to get started)
When you're building your website, it's easy to fall into the trap of thinking you need all the things before you're “ready” to launch.
A full brand photoshoot. Ten blog posts. A perfectly worded mission statement. A newsletter strategy. A “coming soon” page for a course you haven’t even started yet.
Let’s take a deep breath and zoom out.
You don’t need 15 pages to have a strategic, beautiful, client-converting website. In fact, most successful wellness entrepreneurs get results from just five well-crafted pages.
In this post, we’ll walk you through what those five pages are, what to include on each, and how to use them to guide your ideal client toward working with you.
🏡 1. Your Home Page: Make a Warm, Clear First Impression
Your homepage is the front door to your business. And just like a real front door, it should feel inviting—and give people a clear sense of what they’re walking into.
Here’s what your homepage needs to do:
Say what you do and who you help
Offer a sense of your tone and style (calm, grounded, energizing, etc.)
Show people where to go next
You don’t need a long sales pitch here. Just a short headline and intro that help people self-identify: “Ah, yes, this is for me.”
What to include:
A headline that names your niche or audience (e.g., “Therapy for anxious young professionals”)
A short paragraph about how you help
Navigation to key pages (About, Services, Contact)
A clear call-to-action like “Work With Me” or “Book a Free Call”
👉 Pro tip: Think of your homepage like a trailhead—it should point people in the right direction based on what they’re looking for.
👤 2. Your About Page: Let People Connect With the Human Behind the Work
This page is often underestimated—but it’s one of the most visited pages on wellness websites.
That’s because people don’t just want to know what you do. They want to know who you are, and why you do it.
Your About page is a place to build trust, share a bit of your story, and invite connection.
What to include:
A short, warm intro that speaks to your ideal client’s struggles or goals
Your personal “why”—what brought you to this work
Your credentials or background (if applicable)
A friendly, clear call-to-action like “Explore My Services” or “Book Now”
A photo of you (this builds massive trust!)
👉 Not sure how personal to get? Just remember: you’re not writing your memoir—you’re writing an invitation to connect.
💼 3. Your Services Page: Help Visitors Understand How You Can Help
This is where clarity really matters.
If your services page feels cluttered, confusing, or full of industry jargon, your visitor will probably bounce before booking anything.
This page doesn’t need to be long—but it does need to answer the key questions:
What do you offer?
Who is it for?
How does it work?
What should someone do next?
What to include:
A short intro to your philosophy or approach
Clear descriptions of your offerings (1:1 sessions, packages, programs, etc.)
Pricing or starting rates (optional, but helpful for setting expectations)
A CTA under each offer: “Book a session,” “Apply now,” or “Schedule a free consult”
👉 If you offer multiple services, keep the layout simple. Decision fatigue is real.
📬 4. Your Contact Page: Make It Easy to Reach You
You’d be surprised how many sites make this harder than it needs to be.
Your contact page should feel warm and low-pressure—like saying, “Hey, I’d love to hear from you.”
Make sure people know exactly how to get in touch, what to expect, and whether there are any boundaries (like response times, office hours, etc.).
What to include:
A short message like “Got questions? Reach out below—I’d love to connect.”
A simple contact form or your email address
Optional: phone number or office location (if relevant)
Optional: embedded scheduling tool like Calendly or Acuity
👉 Even if you don’t want to list your phone number or address, at least offer a friendly contact form so folks know the line is open.
🧠 5. A Blog or Resources Page: Build Trust and Show Your Expertise
This one is technically optional—but it can be a powerful tool, especially in the wellness space.
Your blog or resources page gives potential clients a deeper look at your approach, your values, and how you think about your work.
It also boosts your SEO, meaning more people can find you through Google over time.
Don’t worry—this doesn’t have to be a weekly commitment. Just a few helpful, well-written posts can go a long way.
What to include:
3–5 posts that answer common questions or explain your process
Personal insights or stories (to build connection)
Clear links back to your services or contact page
👉 Not ready to blog? You can also use this page to host downloadable resources, podcast episodes, or videos.
🌿 Wrap-Up: You Don’t Need More Pages—Just the Right Ones
Instead of getting stuck trying to build out an endless website, focus on these five core pages. They’ll do 90% of the work when it comes to booking clients, building trust, and showing up with professionalism online.
And if you’re still feeling stuck?
That’s what we’re here for.
At The Wellness Site Shop, every Squarespace template we create includes these must-have pages already built in—beautifully designed, mobile-friendly, and easy to customize.
And if even that feels like too much? Our Template Restyle Package gives you a fully built site (using your content and colors) without the overwhelm of starting from scratch.
Ready to Launch a Website That Works for You?
🌿 Browse Our Squarespace Templates
🌿 Get the Restyle Package Info Here