SEO 101: How to Optimize Your Squarespace Website for More Traffic
Simple steps to help more of the right people find you—without getting overwhelmed by tech
When you’re starting a wellness business, it can feel like all the “marketing things” are shouting at you at once.
Get on Instagram! Start a blog! Send a newsletter! Post every day!
But if you want a calm, sustainable way to get clients over time—SEO (Search Engine Optimization) is where it’s at.
And here’s the good news:
You don’t need to become an SEO expert.
You don’t need to obsess over algorithms.
And if you’re using Squarespace, you’re already ahead of the game.
Let’s walk through the basics of how to get found on Google, what really matters for SEO, and how Squarespace can make it easier than you think.
🔍 What Is SEO (and Why Does It Matter for Wellness Entrepreneurs)?
SEO is short for Search Engine Optimization—which is just a fancy way of saying:
“How easy is it for people to find you when they’re searching for what you offer?”
When someone types something like:
“hypnotherapist for anxiety”
“life coach for burnout recovery”
“therapist for people-pleasing”
…you want your website to show up in the results.
That’s what SEO does. It helps your ideal clients find you without needing to constantly hustle for attention online.
⚙️ 5 Easy SEO Tips for Your Squarespace Site
Here are five simple, impactful steps you can take—no tech background required.
1. Use Keywords Your Ideal Clients Are Already Searching For
Think about what your potential clients might type into Google when they’re looking for help. Phrases like:
“Online therapy for anxiety”
“Somatic coach near me”
“Hypnosis for emotional eating”
Once you’ve got a few phrases, use them naturally in your:
Page titles
Headings
Paragraph text
Image file names
✅ Squarespace Bonus: Squarespace allows you to easily update your page titles and add SEO-friendly descriptions—without needing to touch any code.
2. Write Clear Page Titles and Meta Descriptions
Your page title and meta description are what show up on Google when someone sees your site in search results.
You can (and should!) write these yourself for every page of your site.
Here’s how they work:
Title: Think clear, specific, and relevant (e.g., Online Therapy for Women in Colorado | Heal & Bloom Counseling)
Meta Description: Write a short sentence that explains what the page is about and invites clicks (e.g., Offering online therapy for anxiety, burnout, and self-worth struggles. Sessions available across Colorado.)
✅ Squarespace Bonus: Squarespace gives you dedicated fields for SEO titles and descriptions on every page, making it easy to manage them without needing a plugin.
3. Use Headers the Right Way (H1, H2, H3)
Headers help Google understand the structure of your content—and they make your website easier for real people to read, too.
Here’s the simple breakdown:
Use one H1 on each page (usually your main page title)
Use H2s for big sections
Use H3s for subpoints or lists
✅ Squarespace Bonus: The text editor includes heading options so you can structure your content with just a couple of clicks—no coding needed.
4. Make Sure Your Site Is Mobile-Friendly and Loads Quickly
Google prioritizes websites that work well on mobile—and so do your clients. In fact, most visitors will view your site from their phone.
If your site is clunky on mobile or takes too long to load, visitors are likely to bounce before they ever read a word.
✅ Squarespace Bonus: Every template from Squarespace is responsive, which means it automatically adjusts to look great on phones, tablets, and desktops. Our templates at The Wellness Site Shop are also optimized with image sizing best practices to help keep things speedy.
5. Create Helpful Content (Blog Posts, Guides, FAQs)
SEO isn’t just about keywords—it’s about value.
The more relevant and helpful your content is, the more search engines will start to see your site as trustworthy and useful.
That’s why blogging (even occasionally!) or adding resource pages can go a long way. A few strong posts about topics your clients care about can bring in organic traffic for years.
Ideas:
“How Hypnotherapy Helps with Stress and Sleep”
“What to Expect in Your First Coaching Session”
“5 Signs You’re Ready for Therapy”
✅ Squarespace Bonus: Squarespace includes a clean, easy-to-use blogging system with built-in SEO features like tags, categories, and structured data—so your posts are set up to succeed.
📈 Bonus Tip: Be Patient and Consistent
SEO isn’t an overnight thing—it’s a slow build.
But unlike social media, your efforts don’t disappear in 24 hours.
Think of SEO like planting a garden. With a little attention and the right setup, it grows over time—and keeps growing, even while you sleep.
Even just implementing a few of the tips above can make a big difference in how easily people can find you online.
🌿 Wrap-Up: You Don’t Have to Do SEO Perfectly—Just Thoughtfully
You don’t need to master everything. You just need to take a few intentional steps.
And when you start with a well-built, SEO-friendly template on Squarespace, half the work is already done for you.
At The Wellness Site Shop, every one of our Squarespace templates is:
Built on Squarespace 7.1 for full mobile responsiveness
Strategically designed for SEO best practices
Set up with clean structure, headings, and fast-loading layouts
And if you're not ready to do it all yourself?
Our Template Restyle Package includes SEO setup—so your site is optimized from the start, with no guesswork on your part.
🌿 Browse Our Squarespace Templates
🌿 Learn More About the Install Package