How to Choose the Right Squarespace Template for Your Wellness Business
Starting a business in the wellness space takes courage. You’re putting your heart and your work out into the world—and for many new entrepreneurs, creating a website feels like the most intimidating step.
We get it. You’re not a designer. You’re not a tech whiz. And the idea of picking the perfect website template? It can feel totally overwhelming.
The good news? You don’t need to have it all figured out. You just need a little clarity and a few pointers—and that’s exactly what this guide is here to help with.
Let’s walk through how to choose the right Squarespace template for your business (without the stress).
1. Get Clear on What Your Website Needs to Do
Before you even start scrolling through templates, take a breath and ask yourself:
What do I need my website to do for my business right now?
For most wellness professionals, it’s things like:
Share your services
Help potential clients get to know you
Make it easy to book a session
Maybe start a blog or podcast to build trust
You don’t need all the fancy features—just the right ones for where you are in your journey.
👉 Pro tip: Your website is allowed to grow with you. Start simple, and let it evolve over time.
2. Look for a Template That Matches Your Vibe
Here’s something most people don’t tell you: the best template for your business isn’t necessarily the one labeled “coach” or “therapist.”
It’s the one that matches the vibe you want your brand to give off.
Do you want your brand to feel calming? Joyful? Grounded? Luxurious?
Start by choosing a template that already has that energy baked in. Yes, you can change fonts and colors later—but the closer the base design is to your style, the easier the rest will be.
👉 Not sure what your brand vibe is yet? That’s okay. Pay attention to which demos you’re drawn to, even if they’re not in your industry.
3. Make Sure It’s Mobile-Friendly and Easy to Use
Here’s a stat that might surprise you: Most people who visit your site will see it on their phone, not their laptop.
That means your website needs to look good—and work well—on mobile.
The best templates prioritize:
Clean, simple navigation
Clear calls-to-action (“Book Now,” “Contact,” etc.)
Scroll-friendly sections (not huge blocks of text)
👉 Try the demo on your phone before you commit. If it’s confusing or cluttered, keep looking.
4. Don’t Get Distracted by “Extras”
When you’re browsing templates, it’s easy to get dazzled by animations, pop-ups, or image galleries. But here’s the truth:
Your website’s job is to communicate what you do and how you help.
That’s it. It doesn’t need to be flashy or complicated—it just needs to be clear.
Focus on templates that help your content shine, not ones that require hours of tweaking.
👉 A well-structured, thoughtfully designed site builds more trust than a trendy but hard-to-navigate one.
5. Let the Tech Be Easy (We’ve Got You)
Even with the most intuitive templates, some people just don’t want to DIY. And that’s totally valid.
All of our templates at The Wellness Site Shop are:
Strategically designed for wellness businesses
Beautiful and user-friendly
Built to help you book clients and build credibility
But if even the idea of setting it up yourself feels like too much?
We offer a done-for-you Template Restyle Package—so you can get a professional website without touching a single line of code.
We’ll plug in your content, adjust the colors and fonts, and get your site launched and looking amazing.
👉 You deserve a website that works for your business and doesn’t keep you up at night.
Your Website Should Support You, Not Stress You Out
At the end of the day, your website should feel like a supportive partner in your business—not a confusing project that keeps getting pushed to the bottom of your to-do list.
Whether you’re building your site yourself or handing it off, the most important thing is to get something out there that reflects your work and helps people connect with you.
We’re here to help make that happen.
You’ve got something amazing to offer. Let’s get your website working just as hard as you do.