5 Website Mistakes That Are Costing You Clients (And How to Fix Them!)
Your website doesn’t have to be fancy. It doesn’t need flashing animations or clever copy that takes hours to write. But it does need to help people understand who you are, what you offer, and how to take the next step.
If it’s not doing that—chances are, you’re unintentionally turning away potential clients.
The good news? Most website mistakes are totally fixable. And once you understand what’s getting in the way, you’ll feel so much more confident about how your site can actually start working for you (instead of gathering dust or making you cringe every time someone asks for your link).
Here are five common website mistakes we see wellness entrepreneurs make—and simple ways to fix each one.
❌ Mistake #1: Not Saying What You Do—Clearly and Immediately
This is the most common mistake we see, and it’s a big one.
When someone lands on your homepage, you’ve got about 5 seconds to make it crystal clear:
Who you help
What you help them with
What they should do next
But many wellness websites start with vague statements like:
“Find your path to inner peace.”
“Helping you heal, grow, and thrive.”
These sound beautiful... but they don’t actually tell the visitor anything specific. A potential client should instantly know if they’re in the right place.
✅ The Fix:
Use a simple headline and short intro paragraph at the top of your homepage. Be specific and client-centered. Try a formula like:
“Therapy for anxious millennials who are tired of people-pleasing and ready to find their voice.”
or
“Hypnosis for emotional eating, chronic stress, and low self-worth—so you can feel at home in your body again.”
You don’t have to get it perfect—just aim for clear over clever.
❌ Mistake #2: Overwhelming Navigation or Layout
When your site is hard to navigate, people leave. If there are too many menu items, too much scrolling, or too many calls-to-action all competing for attention, visitors freeze up.
They’re not lazy—they’re overwhelmed. And in wellness, where people often come to you from a place of pain or vulnerability, that overwhelm can be enough to send them looking elsewhere.
✅ The Fix:
Keep your navigation simple. Stick to essentials:
Home
About
Services
Blog or Resources (optional)
Contact
Then, guide visitors through your site with clear, purposeful calls-to-action:
“Book a Free Consultation”
“Explore My Services”
“Learn More About Me”
Each page should have one clear purpose and direct people to the next logical step.
If you’re using a template from The Wellness Site Shop, we’ve already taken care of this kind of structure for you—so it’s built to convert from the start.
❌ Mistake #3: Using Generic or Outdated Design
Even if your content is good, if your site looks outdated, potential clients may question your professionalism (or assume you’re not taking your work seriously).
Design builds trust—or breaks it. If your site is cluttered, hard to read, or still looks like it was made in 2012, visitors may click away before they even read a word.
✅ The Fix:
Use a modern, clean template that puts the focus on your message—not distracting graphics or busy layouts.
You don’t need anything flashy—just a site that:
Looks polished
Is easy to navigate
Reflects the energy of your brand (calming, inspiring, empowering, etc.)
This is why we created our Squarespace templates specifically for wellness professionals. They’re beautiful and strategic, so your message can come through clearly without getting lost in design decisions.
❌ Mistake #4: Not Showing You
In wellness work, people don’t just hire a service—they hire you.
Your website isn’t just an information hub. It’s a connection point. But so many wellness entrepreneurs shy away from being visible. They hide behind abstract copy, avoid using personal photos, and keep their story tucked away (if it’s there at all).
The result? A website that feels distant or generic—and doesn’t give clients a reason to trust you.
✅ The Fix:
You don’t have to share your whole life story. But a few key tweaks can go a long way:
Use a real photo of yourself (not a logo or a stock image)
Include a warm, inviting bio written in your own voice
Share your “why” somewhere—what brought you to this work?
Even if your services are similar to others in your field, you are the differentiator. Let people see the heart behind the work.
❌ Mistake #5: Not Optimized for Mobile or Speed
If your site is slow to load or hard to use on a phone, most visitors won’t stick around—no matter how good your work is.
This is especially true for newer clients who are finding you through Google or social media. If your buttons don’t work on mobile or your fonts are too small to read, they’ll bounce (and probably not come back).
✅ The Fix:
Choose a template that is built to be mobile-friendly from the beginning. Test your site on your phone and tablet—scroll through, click on links, read text, try the contact form.
All of our templates are optimized for mobile and built on Squarespace 7.1—the most stable and flexible version of Squarespace to date.
If this still sounds overwhelming? That’s what our Template Restyle Package is for. We’ll take care of all the setup and tech so your site looks amazing on any device, without you lifting a finger.
💡 Wrap-Up: Simple Tweaks = Big Wins
If you’ve made any of these mistakes, don’t worry—you’re in good company. Most people do at the beginning. But you don’t need to stay stuck.
By making a few intentional updates to your website, you’ll start to notice:
More clarity in your message
More confidence sharing your link
More connection with your ideal clients
Your website doesn’t need to be perfect. It just needs to be thoughtful, supportive, and aligned with the way you show up in your work.
Ready to Fix These Mistakes for Good?
🌿 Browse Our Squarespace Templates – designed specifically for wellness businesses like yours
🌿 Let Us Set It Up For You – our done-for-you Template Restyle Package makes it easy to launch without the stress